Fresh approached Array’s design team with the task of assisting in the re-imagining of the Fresh retail experience for their Guangzhou flagship location. Keeping in mind the brands foundation of potent natural ingredients, ancient rituals, and modern science, Fresh wanted a whimsical and transformative experience. Working along side with Fresh’s in-house design team, Array assisted in design and engineering considerations through their direction and guidance.
My Role:
Aided in the overall development of aesthetic and functionality of all retail fixtures
Led design on the Point of Sale Counter, Gift Wall, and Lip Wall fixtures
Provided renders and technical drawings through design proposal presentations
Generated numerous fixture variations and concepts for feedback sessions
Proposed fixture details and finishes
*The material contained herein is for review purposes only. Array Marketing and Fresh retains all title, ownership, and intellectual property rights to the material contained herein.
This fixture underwent many iterations before it materialized to its final design. It needed to satisfy functionality on the operations level but also serve as a low profile point of sale counter, that had a display cabinet integrated into it. Pictured above are some technical drawings and exploratory illustrations.
The Gift Wall fixture functions as both a showcased gift wrapping station and storage unit. Located behind the POS, it is the focal point and the concluding location of the customers journey. The overall dimensions and desired aesthetic were provided by the Fresh team to be fleshed out by Array design. My role was to refine its design and propose where we could exploit additional value.
The Lip Wall fixture was to serve as a recruiting tool at the entrance of the store. This fixture needed to be an eye-catching and interactive display for all of Fresh’s lip care products. The design was inspired by both the artists easel and curated picture frames, and was intended to look like a repurposed fixture that had a prior life. The color story was told through the large central color diffused wall, which would ultimately draw the eye and encourage play and discovery.
My team and I were tasked to design retail fixtures and the overall shopping experience for COVERGIRL’s first retail store. Located in the epicenter of New York City - 7th Avenue and West 49th Street, COVERGIRL TIMES SQUARE was to serve as a physical embodiment of the brand’s “I Am What I Make Up” philosophy, where consumers can immerse themselves in an experiential beauty playground.
My Role:
To brain storm creative retail solutions for the COVERGIRL brand
Add value and differentiation to traditional retail fixturing components using the COVERGIRL brand philosophy
Execute ideas into 3 dimensional models using Solidworks to be provided for engineering
Take on the role of lead designer for the Interactive Unit working in collaboration with PERCH and Holition to create an interactive beauty experience
*The material contained herein is for review purposes only. Array Marketing and Coty retains all title, ownership, and intellectual property rights to the material contained herein.
Working with a team of designers, I contributed to the overall fixture design language through conceptual ideation and form studies. Floor plan review was taken into consideration when refining dimensions and overall user experience. Client feedback allowed us to zone-in on final designs to be passed onto engineering.
The goal of the Interactive Unit is to allow customers to virtually try on a lipstick or eye shadow just by picking up the physical product from the shelf. This experience would then allow the user to digitally share their virtual makeover with friends through email and social media.
I was the lead designer for this unit and worked along side PERCH and Holition for the development of the digital content.
The goal of the Hennessy Experience concept store was to enhance the customer journey by introducing interactions and experiences for the various brands under the Moet Hennessy umbrella. Our team wanted to leverage heritage to stand out and tell brand stories in order to educate new and current customers about the world of Moet Hennessy. We introduced bar areas for tasting experiences as well as savoir faire experience zones where customers can learn about ingredients and processes.
My Role:
• Ideate creative retail solutions for a luxury retail environment
• Designed retail fixture components
• Lead design on the Champagne World retail and experience section
• Ensure scalability for potential future roll-outs
• Select material finishes that reflect brand philosophy
• Provide design intent drawings and rendered presentations for engineering
*The material contained herein is for review purposes only. Array Marketing and LVMH retains all title, ownership, and intellectual property rights to the material contained herein.
The brief for this project stated that our design team was to offer a floor plan concept that categorized Moet Hennessy’s vast product library. We decided that separating the categories into “worlds” would be an effective way to not only layout clear way-finding, but it would also be ideal for storytelling and modular zoned experiences.
Designed to showcase the wide range of champagne brands by Moet Hennessy, this custom wall bay was designed not only to attractively display the product but also fit seamlessly into the overall environment. The wall bay was designed with a lux finish to portray the elegance of champagne and celebration. The wall shelving was also designed modularly with interchangeable parts for easy updates and scalability.
Designed to accompany the champagne wall, the champagne tasting bar’s purpose was to allow enticed guests to taste and learn more about champagne and sparkling wine. The bar was to be integrated into the champagne world and be visible from the exterior window to intrigue pedestrian traffic. The image below shows a series of options that was presented to the client for feedback. Ultimately the capsule shaped option was selected for its simplicity and elegance.
The Island fixtures were designed to carry and display wines and spirits for their respective zoned areas. The goal was to allow clear product visibility and opportunities for new product discovery. Up-lit shelves were utilized to provide a glow to the range of products and allow for maximum impact.
When dealing with limited space harmony can only be achieved through thoughtful space planning and applying multi-functional elements while serving the retail needs of its customers. The Seventh Sense Kiosk was designed for Green Growth Brands, an umbrella company of leading cannabis and CBD lifestyle brands. The request was to provide a kiosk with integrated security, future scalability and a clever design.
My Role:
• To ideate creative retail solutions for limited space
• Designed all retail fixture components
• Introduce a low resolution security function when kiosk closed
• Ensure scalability for various retail environments for future roll-outs
• Select material finishes that reflect brand philosophy
• Provide design intent drawings and rendered presentations for engineering
*The material contained herein is for review purposes only. Array Marketing and Green Growth Brands retains all title, ownership, and intellectual property rights to the material contained herein.
A design intent proposal to suggest a method for easy assembly.
An integrated “security curtain” used to close shop when not in use. A coiled screen was securely nestled in the cross bar of the overall frame. The client appreciated how this design hid the element when not in use.
Due to the success of the Seventh Sense kiosk, Green Growth Brands requested if they could see how could this design could be leveraged with their other brands. Pictured above is an overlay for their Green Lily brand.
